Assignment 2

For this assignment, we will examine the social media strategy at Whole Foods Market, an Austin-based supermarket chain that appeals to health-conscious consumers who prefer natural and organic foods.

Visit the following url: http://blog.wholefoodsmarket.com/

Review the site and then answer the following questions:

1. What seems to be the purpose of the Whole Foods' blog?

2. Who writes the posts on this blog? What does this tell you about the strategy behind the Whole Foods' blog?

3. Identify two other social-media tools used by Whole Foods Market. Describe how these tools are being used by Whole Foods and how you think they fit into the company's overall social media strategy.

4. Beyond text, does Whole Foods use photography or videos on this blog? Give an example and describe what you see as the benefit of using photos and/or videos on a corporate blog.

5. Finally, knowing what you know from our class and as a consumer of Web sites and other social media, what is your opinion of the Whole Foods' social media strategy? What would you do differently if you were in charge of this strategy and why?

Please post your responses on your JMC 239 blog site before leaving today's lab.